Darrell Herlinger

Darrell Herlinger is an experienced sales and operations professional with a strong background in the beverage and publishing industries. Currently serving as District Sales Manager at Coca-Cola Consolidated since April 2019, Darrell oversees sales and merchandising for Coke products in a designated district. Previous roles include Merchandising Supervisor at Coca-Cola Consolidated, where achievements included reducing turnover and boosting sales through effective merchandising strategies, and District Sales Manager at Voortman Cookies, managing independent distributors across Virginia. Darrell's extensive experience also encompasses leadership positions such as Director of Circulation at Virginia Gazette, Advertising Account Executive at Comcast Spotlight, and Southern District Operations Manager at Daily Press, showcasing a proven track record of driving revenue growth and improving operational efficiency. Darrell holds a Bachelor of Science in Business Administration with a focus on Management and Marketing from Longwood University.