Lena Lucas is the Publisher and Director of Marketing & Sales at Collective Publishing. Lena has over fifteen years of experience in marketing and sales, with a focus on media planning and management. Prior to joining Collective Publishing, Lena was a Partner and Account Strategist at Collective Publishing LLC, where they oversaw the development and execution of marketing plans and campaigns. Lena also owned and operated Metamorphosis Consulting, LLC, a marketing consulting firm that provided services to businesses in the agricultural industry. Lena has a proven track record of success in developing and executing data-driven omnichannel media plans that generate results.
Lena Lucas has an MBA in Marketing from Indiana University - Kelley School of Business. Lena also has a Bachelor of Business Administration in Management of Publishing Industry from National Technical University of Ukraine 'Kyiv Polytechnic Institute'. Lena has a High School Diploma from # 38 Kiev, Ukraine. Lena is also certified by Adobe in Adobe Experience Platform Sales Accreditation and Adobe Real Time Customer Data Platform Sales Accreditation. Lena is certified by Demandbase as an ABX Certified Strategist. Lena is certified by Merkle as a Merkle B2B Certification. Lena is certified by HubSpot as a Content Marketing Certified. Lena is also Google Analytics for Business certified as a Google Analytics Individual Qualification. Lastly, they are Google Ads Display and Search certified.
Some of their coworkers include Laura Arick - Photographer, Cris Trautner - Editor/Writer, and John Cinnamon - Writer. Lena Lucas reports to Neil Lucas, Publisher & Editor-In-Chief.
Current role
Executive Director, Downstream Industry, Marketing and Trading at ADNOC Group
VP Of Product Marketing at Alteryx
Chief Marketing Officer at Unilever
Global Head Of Commercial Data Strategy And Programmatic Revenue And Operations at The Washington Post
Chief Marketing Officer at Mars
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