Bill Van De Laarschot

Bill Van De Laarschot is an experienced executive and has spent more than 25 years using direct-marketing principles to implement both digital and traditional marketing campaigns. Before joining Collegis, Van De Laarschot led loyalty marketing at Carlson Rezidor Hotels where he worked to create a holistic approach to hotel loyalty that focused on the entire customer experience and its impact on brand loyalty. In addition, Van De Laarschot spent seven years as vice president of strategic marketing at Digital River where he led strategy and operations for its internal digital agency. Prior experience includes significant agency experience in direct, digital and branding.