Sonia Hernandez

Sonia Hernandez is an experienced executive in omni-channel retail, currently serving as Partner, People at Columbus Consulting International since April 2022. With a strong background in retail planning as Vice President at Blue Yonder from 2020 to 2022, and extensive prior experience as a Partner at The Parker Avery Group, Sonia has developed a specialization in strategy, merchandising, financial and assortment planning, forecasting, and organizational structure. Previous roles include Senior Director of IT and Finance at Royal Pets Market and Resort, and various leadership positions at Smart & Final, PetSmart, and Evant, where skills in project management, change leadership, and software implementation were honed. Sonia's educational background includes an Associate degree in Fashion Marketing and a history of involvement with notable clients such as Lands' End, Dollar Tree, and Crate & Barrel.