Erika Richter

Erika Richter, MBA, currently serves as Manager of Project Innovation at Constellation Brands, specializing in New to World Product Development within the Wine & Spirits category since April 2020. Prior to this role, Erika held various positions in project management, including freelance work and Associate Director of Project Management at Digitas North America for American Express. Previous experience includes significant roles at McCann Worldgroup, managing projects for major clients such as MGM Resorts International and Coca-Cola/Powerade, and earlier positions at Cramer-Krasselt and Arnold Worldwide, where responsibilities encompassed campaign management and client account oversight. Erika holds an Executive MBA in Wine Business from Sonoma State University and a Bachelor’s degree in Business Administration with a concentration in Marketing from Alfred University.