Copywriter

Core Digital Media brands empower people to improve their financial lives every day.  We are one of the largest advertisers on the internet and tens of millions of people come to our sites each month.  We have helped many of them save thousands of dollars off of a variety of recurring expenses such as their mortgage, insurance premiums, credit card fees, etc. Our websites include LowerMyBills.com and QuickenLoans.com, and they provide our consumers with valuable content, tools, service providers and solutions as they navigate some of life's biggest financial decisions.

Core Digital Media is a proud member of the Rocket Companies family [“RKT” on NYSE] and works in close partnership with its sister companies Rocket Mortgage, Rocket Homes, Rocket Loans and Rocket Money.  These companies are all market leaders in their industries and are obsessed with helping their clients achieve the dream of homeownership and financial freedom.

Core Digital Media is committed to building and maintaining a culture of diversity, equity and inclusion, where all are welcomed and have the opportunity to flourish in their careers.

We are seeking a performance-driven Copywriter who can write concise, action-inspiring marketing copy designed to drive consumers to Core Digital Media brands. You are creative, action-oriented, and comfortable writing in multiple styles across digital and social platforms. The copy you create will attract consumers looking to purchase a home, refinance a home, or gain access to personal loans, among other financial services.

Responsibilities

• Research and write compelling ad copy that drives action across digital and social channels
• Regularly conduct research to stay knowledgeable about competitors, industry news and trends
• Collaborate with various teams including Product and Compliance
• Communicate copy performance and messaging results to internal stakeholders and management
• Write copy that consistently outperforms the latest control and achieves winning results
• Analyze and optimize ad copy based on performance metrics

Skills

• Highly creative and experienced in translating user insights research into engaging and motivating ad copy
• Outstanding written and verbal communication skills
• Proficient at conveying a single idea in multiple ways across various marketing channels
• Capable of handling multiple projects simultaneously
• Keeps up to date with new and evolving AI tools to enhance copywriting
• Strong analytical skills to interpret performance data and make data-driven decisions

Qualifications

• Bachelor’s degree or equivalent experience in communication, marketing or English
• Direct response copywriting experience in digital and social marketing a plus
• Knowledge of advertising fundamentals, including strategy and storytelling is a plus
• Creativity, adaptability, and the ability to work collaboratively with a team
• Detail-oriented with high sense of accountability and integrity
• Self-starter with an entrepreneurial spirit
• Experience with Microsoft Excel, and familiarity with other productivity applications
• Portfolio showcasing successful direct response campaigns