Martine Bouwman

Martine Bouwman is an allround communicatieadviseur at Menzis since September 2023, focusing on the brands Anderzorg and VinkVink. Prior experience includes serving as a Senior Marketing & Communicatie Specialist at ICON plc from July 2021 to August 2023, where responsibilities involved brand management to enhance awareness and participation in medical research. Earlier roles included similar senior positions at PRA Health Sciences, where brand management efforts targeted increasing visibility and societal support for clinical trials, as well as various marketing and project roles at Store Support, Flow resulting, and Cruise Travel. Martine Bouwman holds a Master's degree in Business Administration with a specialization in Marketing Management from the University of Groningen and additional qualifications in Customer Experience & Journey Management.