Emily Border

Director Global Demand Marketing ABX And Paid Media at CradlePoint

Emily Border has a diverse work experience spanning different industries and roles.

Emily currently holds the position of Director, Global Demand Marketing, ABX and Paid Media at Cradlepoint since August 2021. In this role, they lead a team focused on creating and capturing demand for disruptive cellular networking solutions from global enterprise and mid-market businesses and government. Emily'sresponsibilities include vertical marketing, strategic account-based experience using online paid and organic media, and offline channels.

Before their current role, Emily worked as a Senior Marketing Manager, Global ABM & Demand Generation at Cradlepoint from December 2019 to August 2021. Prior to that, they were an Account Based Marketing Manager, Public Sector at the same company from December 2018 to December 2019.

Emily also has experience as the Co-Owner and Co-Founder of Border Media, a photo and video shoot production company. Emily was responsible for contracts, bookkeeping, and occasionally assisting Gabe Border Photography. Emily'sfocus was on working with architects and beautifully designed spaces around the world.

Emily has served in leadership roles at the Idaho Nonprofit Center, including Chair of the Board of Directors from December 2019 to January 2022 and Vice Chair of the Board of Directors from July 2018 to December 2019. As a board member and head of the fund development committee, they contributed to sound financial governance, public policy legislation, fundraising, and resource production to improve the economic viability of the nonprofit sector in Idaho.

Emily's previous experience includes working as a Sales & Marketing Manager at Apex Leaders, where they planned and directed the go-to-market strategy for private equity firms. Emily also worked as a Documentary Film Producer at Idaho Public Television, where they produced an award-winning documentary called "Journey to Opportunity" in partnership with the Idaho State Board of Education.

Emily has also held roles as a Marketing & Design Graduate Assistant at Boise State University, a Digital Launch Manager at Elevate Publishing, an Accounts & Digital Media Graduate Intern at 116 & West, a GTM Strategy Manager at AMRAP Nutrition, and a Federal Grants Coordinator at Adapt Management (formerly known as Redden Group).

Overall, Emily Border has a wealth of experience in marketing, sales, nonprofit management, production, and project coordination. Emily'sdiverse background showcases their ability to adapt to different industries and roles.

Emily Border started their education journey in 2009 at Boise State University, where they completed their Bachelor of Arts (B.A.) degree in English Writing in 2013. Emily then pursued further education and obtained a Master of Business Administration (M.B.A.) with a specialization in Marketing/Marketing Management, General from Boise State University between 2014 and 2016. After completing their formal education, Emily expanded their knowledge and skills by obtaining additional certifications. In November 2018, they completed the "Content Marketing: Staying Relevant" certification from LinkedIn. Additionally, in March 2019, they earned the "ABM Certification: Expert" from Demandbase. In 2023, Emily also attended the altMBA program, although no specific degree or field of study is mentioned.

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Timeline

  • Director Global Demand Marketing ABX And Paid Media

    August, 2021 - present

  • Senior Marketing Manager Global ABM Demand Generation

    December, 2019

  • Account Based Marketing Manager Public Sector

    December, 2018

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