Elena Goncharova

Account Based Marketing Program Manager at CradlePoint

Elena Goncharova has a diverse work experience spanning various roles and industries. Elena is currently working at Cradlepoint as an Account Based Marketing Program Manager since April 2023. Prior to that, they worked at Cardlytics as an Account Based Marketing Manager from January 2022 to November 2022. At Cardlytics, they strategized and executed a data-driven ABM strategy to engage targeted enterprise accounts.

Before Cardlytics, Elena worked at Servicon from June 2020 to January 2022, starting as a Marketing Manager and later taking on the role of Marketing Coordinator from October 2017 to June 2020. In these roles, they ensured brand integrity, developed content strategies, and supervised external partners.

Elena also has experience as a Marketing Consultant, having worked as a self-employed professional from February 2017 to October 2017. Elena conducted audits, created social media content, and provided insights using Google Analytics.

In addition, Elena gained experience as a Social Media Intern at Radarworks from November 2014 to February 2015, where they conducted competitive analysis, coordinated campaigns, and managed paid social media channels for various clients.

Elena'searly career includes a role as a Copywriter at TransTrade in 2011.

Elena Goncharova obtained a Certificate in General Business with a Concentration in Marketing from UCLA, where they attended from 2012 to 2014. Prior to that, they earned a Bachelor's Degree in Journalism with a Concentration in Public Relations from Voronezh State University, where they studied from 2006 to 2011. In addition to their formal education, Elena also holds several certifications, including Cradlepoint Certified Sales Associate from Cradlepoint (obtained in May 2023), Demandbase One Foundations from Demandbase (obtained in September 2022), Brand Management: Aligning Business, Brand and Behaviour from the University of London (obtained in December 2020), and Google Analytics for Beginners certification (obtained in April 2017). Elena also completed the Stanford Introduction to Food and Health course at Stanford University.

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Timeline

  • Account Based Marketing Program Manager

    April, 2023 - present