Rich Cleland

Rich Cleland has a diverse work experience spanning multiple industries and roles. Rich is currently working at Cradlepoint as a Sr. Manager, Conversion Rate Optimization, where they oversee the strategic development of the company's website to optimize conversion and generate leads.

Prior to that, they worked at Ampla as a Marketing Operations Consultant, where they closed the loop on program attribution, implemented customer journey maps, and automated nurture campaign engagement. Rich also analyzed and standardized data and processes.

Before Ampla, Cleland was at Blend, where they held two roles. As a Marketing Operations Lead, they built out the company's total addressable market, projected and tracked demand gen pipeline targets, and managed a team of marketing operators. In their previous role as a CRM Marketer, they developed smart marketing programs, used data to unlock insights, and worked across departments to build strategic programs.

Their earlier experience includes roles at LiquidSpace as a Senior CRM Manager, where they managed CRM efforts, and at Raudenbush BM Art Install Crew, where they assisted in assembling large-scale sculptures for the Burning Man festival.

Cleland also worked as a Database Special Consultant at San Francisco State University, where they developed and implemented a cross-platform database solution. Rich served as a Graduate Student Assistant at the University of Wisconsin-Madison and as an Interactive Marketing Analyst at the National Basketball Association.

Additionally, they worked as a Database Consultant at ACDI/VOCA, where they developed a monitoring and evaluation system, and as a Technical/Admin Support at the Union of Councils for Jews in the Former Soviet Union, where they managed office computer systems and built the organization's first web portal.

Rich Cleland's education history begins with their high school diploma, which they received from Valley High School in 1989. Rich then attended Defense Language School from 1990 to 1991, where they earned a diploma in Russian Language. Continuing their education, Cleland went on to the University of Maryland from 1992 to 1995, where they completed their Bachelor's degree in Government and Politics. After a brief hiatus, they attended Brooklyn College from 2003 to 2004 for general studies. Finally, Cleland pursued a Master's degree in Journalism and Mass Communication at the University of Wisconsin-Madison from 2006 to 2009, which was pending at the time.