Vendela Lamm

Senior Project Lead at Craft Sportswear

Vendela Lamm is a seasoned professional with extensive experience in project leadership and product development across multiple companies within the fashion and textiles industries. Currently serving as a Senior Project Lead at New Wave Group and Craft Sportswear since October 2021, Vendela Lamm has also contributed significantly to WeaLIT and Digital Fields AB / Cutmade as a Senior Product Developer and Founder, respectively. Previous roles include consulting for H&M and Björn Borg, along with product development positions at J.LINDEBERG, Weekday, and GANT. Vendela Lamm holds a Bachelor of Business Administration in Marketing, Fashion Production, and Management from the Swedish School of Textiles and has further enhanced leadership skills through training at Ledarbildarna.

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