Peter Kerr

Peter Kerr currently holds the position of Associate Professor and Chair of Applied Research in Sales at the University of New Brunswick, with previous roles as Assistant Professor of Marketing at Cape Breton University and Visiting Fellow at Cranfield School of Management. Peter's academic focus includes researching salesperson traits and their alignment with marketing and business strategy implementation. Peter has extensive industry experience, having served as Vice President of Marketing at Bell Canada, where responsibilities included overseeing a $1B division and managing a large team of marketing and sales professionals. Additionally, Peter held various marketing leadership roles at Dell Financial Services, Canada Trust, and Blackburn Media Group. Peter earned a Master of Business Administration from Ivey Business School with distinction, a PhD in Marketing and Sales from Cranfield School of Management, and various other certifications, including a Data Driven Marketing Certificate from Cornell University.