Walid Hajj

Walid Hajjʼs introduction to the F&B industry began when he first worked with United Trading Corporation (UTC), a company established by his entrepreneurial father in 1972, specializing in the import and distribution of branded food products in the Saudi market. He broadened his marketing

skills at Procter & Gamble where he worked as an assistant Brand Manager responsible for globally recognized products like Head & Shoulders.

With international experience under his belt, he then made his way back to United Group – holding company of UTC – as Vice President, where he was instrumental in spearheading the development of a specialized division in restaurants and food service in the UAE. In 2000, Walid bought the franchise development rights for Cinnabon & Seattleʼs Best Coffee in the UAE; and the first store opened in Abu Dhabi a year later.

This milestone was followed by the introduction of Zaatar w Zeit to the UAE in 2005 and KSA in 2012. This development led to the inception of Cravia in 2001, which has grown to become a leader in the franchise community renowned for its strong operations and the highest level of execution. In 2013, Walid brought The Steak Bar to life.