Elba Jeannette Guevara de Carles

Elba Jeannette Guevara de Carles is an accomplished professional with extensive experience in the banking and marketing sectors. Currently serving as VPA Medios de Pago y Servicios Transaccionales at Credicorp Bank, S.A. since March 2023, Elba has held numerous leadership positions at BAC Credomatic Panama from December 2009 to March 2023, including AVP de Productos and Gerente de Productos, where responsibilities included developing strategies for savings products, executing regional projects, and launching credit card products. Prior experiences include roles as Gerente de Mercadeo at Cinemark and Coordinadora de Mercadeo at El Diario de Hoy, emphasizing event management, advertising coordination, and budget control. Elba holds an Executive Master in Business Administration from INCAE Business School, alongside a Master's degree in Advertising and Marketing and a Bachelor's degree in Marketing.