Zena Fritze

Zena Fritze has extensive work experience in the marketing field. Zena has recently worked at Cribl, starting in May 2022 as the VP of Revenue Marketing. Before that, they held the position of Senior Director of Revenue Marketing at Cribl from September 2020 to May 2022. Prior to joining Cribl, they worked at Silver Peak as the Director of Marketing Operations from February 2020 to September 2020.

Zena has also worked at Adobe in various roles. Zena served as the Group Manager of Enterprise Demand Gen, Document Cloud from December 2018 to February 2020. Before that, they held the position of Group Manager of Marketing Operations & Business Insights, responsible for measuring and analyzing the state of the Document Cloud business and providing strategic planning guidance and execution. Zena managed a marketing team responsible for business insights, reporting, program management, marketing operations, and demand generation ops managers.

At Aerohive Networks, Zena was the Senior Manager of Demand Gen & Marketing Operations from April 2011 to July 2014. Zena built and established a reporting and insights structure to track marketing contribution and KPIs. Zena also managed worldwide marketing technology strategy and implemented Salesforce and Marketo to measure, track, and analyze marketing programs and performance.

Zena's earlier experience includes being a Senior Web & Digital Marketing Manager at Aruba, a Hewlett Packard Enterprise company, from February 2006 to April 2011. Zena also worked at Visa as a Senior Online Marketing Manager from November 2003 to February 2006, where they developed and implemented successful web marketing programs and worked with business owners to build go-to-market strategies.

Zena started their career at Netscreen Technologies as a Marketing Program Manager from February 2001 to November 2003 before it was acquired by Juniper Networks. Zena also worked at marchFIRST as an Assistant Account Executive from December 1999 to February 2001. During their time there, they managed projects for major accounts such as Visa USA and SalesLogix and assisted Visa in launching a successful integrated advertising campaign.

Zena Fritze holds a Bachelor's degree in Broadcast Journalism from San Jose State University. Zena also obtained a BS in Broadcast Journalism from the same university. In addition to their academic achievements, Zena has also earned certifications as a Level 1 Cribl Certified Observability Engineer (CCOE) User from Cribl in October 2023 and as a Marketo Certified Expert from Marketo in February 2014.