Jennifer Corbett

Vice President, Audience Development & Brand Marketing at Crunchyroll

Jennifer Corbett has a diverse and extensive work experience in marketing and audience development roles. Jennifer started their career as a Special Events Coordinator and later became a Special Events Manager at Citizen Schools, where they successfully oversaw fundraising events and directed an annual gala that raised $1M. Jennifer also managed a grassroots email campaign that recruited 1,200 new donors.

Jennifer then worked as a Brand Manager at Attune Foods, where they marketed multiple products across various platforms and contributed to product development, package design, and store launches.

Jennifer later joined Rooftop Media as a Senior Manager and then as a Director of Events & Marketing. In these roles, Jennifer directed a national college event series, managed marketing for comedy festivals, and partnered with well-known sponsors such as Wendy's, Microsoft, and Red Bull.

Jennifer also worked as a Marketing and Growth Consultant at their own firm, Jen Corbett Consulting. During this time, they directed and marketed events for clients, developed new product concepts, and oversaw marketing for a retail company, resulting in significant growth in website traffic, online sales, and social community.

Jennifer then moved on to Discovery Communications, where they served as a Senior Director and later as the Vice President of Audience Development & Marketing. In these roles, they led a marketing team and played a pivotal role in delivering 2 billion annual video views to the company's ad-supported business.

Currently, Jennifer is the Vice President of Audience Development & Brand Marketing at Crunchyroll, the world's largest anime streaming service. Jennifer has built award-winning teams and directed marketing strategies for top series, blockbuster films, events, and e-commerce and mobile gaming businesses. One of their key accomplishments at Crunchyroll is their leadership in transforming the Anime Awards event from a casual fan event to a black-tie event in Tokyo, attracting millions of fan votes worldwide.

Throughout their career, Jennifer has demonstrated strong leadership skills and a track record of successfully growing brands, engaging communities, and driving business results.

Jennifer Corbett attended the S.I. Newhouse School of Public Communications at Syracuse University, where they earned a Bachelor's Degree in Advertising. After that, they pursued a Master of Business Administration (M.B.A.) in Marketing at the University of San Francisco School of Management from 2011 to 2013. Prior to their higher education, they also attended Westford Academy, although specific details regarding any degrees or fields of study are not provided. Additionally, Jennifer obtained certification in Google Certified in YouTube Audience Growth and Channel Management from YouTube in April 2013.

Links


Timeline

  • Vice President, Audience Development & Brand Marketing

    March, 2019 - present

  • Vice President Audience Development

    March, 2018

  • Senior Director Of Audience Development

    August, 2016