Dana Giddens

Dana Giddens has been working in the beauty and lifestyle industry since 2021 as a Content Creator. In 2021, they joined Curology as a Social Media Coordinator & Content Creator, where they increased original content publishing, leading to explosive growth for organic TikTok and an increase in follower count by 10% in 4 months. Dana also worked collaboratively with Creative, Copy, Medical, and Legal teams to produce accurate and effective content, leading to an increase of 40% in engagement rate for a top of funnel channel. Additionally, they scaled TikTok channel and shifted strategy by increasing posting cadence by 675% and created original trend-based content that centered around education and entertainment. In 2022, they joined Beni as a Social Media Manager. In 2019, they worked at MyLocker as a Customer Experience Specialist, where they resolved 300+ customer issues per week by working independently and cross-functionally with Accounting, Returns, and Sales. Dana also managed the Facebook account, promoted brand awareness through community engagement, and provided additional customer support leading to increased customer engagement, satisfaction, and loyalty. In 2017, they worked at the University of Michigan College of Engineering as a Research Assistant, where they fabricated and primed micro-fluidic devices used to collect metastatic cancer cells from patient blood samples. Dana also independently performed daily experiments such as molecular characterization of circulating tumor cells (CTCs), cDNA synthesis, cell counting, RNA concentration measurements, RNA extractions, and real-time PCR. In 2016, they worked at DTE Energy as a Business Analyst, where they managed customer complaint resolution system, DTE Cares, and streamlined and organized DTE's emergency job assignment system for nearly 200 Outage employees. In 2015, they worked at the University of Michigan Comprehensive Depression Center as a Research Assistant, where they collaborated with research professionals to write scholarly article for publication on a 25 year study which focused on how chronic financial strain and all-cause mortality's effects on health vary among different races in the United States.

Dana Giddens attended the University of Michigan from 2015 to 2019, where they earned a Bachelor of Science in Neuroscience.