Jacob Shriar has extensive work experience in various roles and industries. Jacob started as a Dealer Services Specialist at CIBC Asset Management, where they provided client support and managed a team. Jacob then founded and served as the CEO of Smart Guy Media, a social media marketing company specializing in application development and social marketing.
Jacob's career progressed to roles such as Head of Product and VP of Marketing at BrainBank, where they increased the company's online presence and assisted Fortune 500 clients with customer engagement. Jacob later joined Officevibe as the Director of Customer Happiness and then transitioned to become the Director of Content, managing the strategy, production, and development of all Officevibe content.
Following their time at Officevibe, Jacob worked as a Marketing Manager at Element AI, focusing on branding, events, and content. Jacob then joined CONTXTFUL as the Head of Customer Success before moving on to Unity Technologies. At Unity Technologies, Jacob served as a Senior Content Marketing Manager, where they wrote eBooks, created videos, and ran integrated campaigns. Jacob later became a Senior Growth Marketing Manager on the Demand Gen team, targeting game developers with performance marketing.
Most recently, Jacob worked at Algolia as a Customer Success Manager, managing 50 mid-size customers and overseeing everything post-sales, including onboarding, training, renewals, and expansion. Jacob also served as a Growth Marketing Manager, driving signups and activations for Algolia's self-serve motion through experiments and various tools.
Currently, Jacob Shriar is working as a Customer Success Manager at Customer.io.
Jacob Shriar earned a Bachelor of Arts degree in Psychology from Concordia University, where they studied from 2004 to 2007. In addition to their formal education, they have obtained various certifications from reputable institutions. These include the PMC Level II certification from Pragmatic Institute in July 2019, the HubSpot Sales Software certification from HubSpot in November 2018, the Google Adwords Certification from Google in September 2013, the Drift Conversational Marketing Certification from Drift in December 2019, the Google Ads Search Certification from Google in December 2019, the Growth-Driven Design certification from HubSpot Academy in January 2018, the Advanced Google Analytics certification from Google in May 2017, and the Inbound Certification from HubSpot Academy in February 2016.
May, 2023 - present