Sarah Betteley

Sarah Betteley is an experienced marketing professional with a strong background in customer journey management and engagement strategies. Currently serving as a CRM Campaign Specialist at Dabble since April 2023, Sarah specializes in campaign hypothesis development, A/B testing, and cross-channel customer journey planning. Previously, Sarah held notable roles including Product Innovation & Marketing Manager at Allianz Partners, where the focus was on roadside assistance business growth, and Member Lifecycle Manager at Compare Club, responsible for multi-channel marketing programs in health insurance. Sarah's career includes significant achievements at IBM, where various roles involved campaign development and corporate event management. Additionally, Sarah has participated in programs aimed at empowering women in the IT sector and leadership development. Sarah holds a Bachelor's degree in Marketing from RMIT University and a semester abroad in Business Marketing from Kirkwood Community College.