Caroline Larson

Caroline Larson is an accomplished marketing professional with extensive experience in customer relationship management and loyalty strategies. Currently serving as the Director of CRM & Loyalty at Dairy Queen since February 2025, Caroline previously held the position of Senior Director of Marketing at Caribou Coffee from November 2014 to January 2025, where responsibilities included the development and execution of comprehensive marketing and loyalty strategies. Additionally, Caroline has been an Adjunct Faculty member at the University of St. Thomas since February 2017, teaching mobile marketing. Earlier career highlights include various roles at Carlson Hotels Worldwide from November 2000 to November 2014, where Caroline managed several aspects of loyalty marketing and digital strategy. Caroline holds a BA in Advertising from the University of Wisconsin-Eau Claire and a Mini Masters in e-Commerce from the University of St. Thomas.