Jimmy Davis

Jimmy Davis currently serves as the Director of Loyalty & CRM at LIV Golf, a position held since June 2023. Previously, Jimmy held various senior roles in growth and marketing, including Head of Growth at Oto and Head of Marketing at MindLabs. At Fiit, Jimmy progressed from Head of Acquisition & CRM to Head of Retention, managing strategies to enhance user engagement through fitness classes. Additional experience includes managing CRM and loyalty initiatives at Harvey Nichols, overseeing retention strategies and app partnerships, as well as holding positions at Live Nation, Betfair, and Virgin Atlantic Airways, where Jimmy contributed to marketing communications and sports CRM efforts.