LIV Golf
Jimmy Davis currently serves as the Director of Loyalty & CRM at LIV Golf, a position held since June 2023. Previously, Jimmy held various senior roles in growth and marketing, including Head of Growth at Oto and Head of Marketing at MindLabs. At Fiit, Jimmy progressed from Head of Acquisition & CRM to Head of Retention, managing strategies to enhance user engagement through fitness classes. Additional experience includes managing CRM and loyalty initiatives at Harvey Nichols, overseeing retention strategies and app partnerships, as well as holding positions at Live Nation, Betfair, and Virgin Atlantic Airways, where Jimmy contributed to marketing communications and sports CRM efforts.
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LIV Golf
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LIV Golf’s mission is to revolutionize and supercharge the game of professional golf on a global scale, unlocking the sport’s full potential for both players and fans. By introducing bold innovations, LIV Golf has reinvigorated golf with a fresh perspective and a defined playing season. From June to October, golfers compete in 14 tournaments on prestigious courses across the world in cities such as London, Bangkok, Boston, and Chicago. LIV Golf brings a new style to the centuries-old sport – with individual and team-based competitions like groundbreaking formats of 54 players, including 13 teams (four players each), two wild card players, shotgun starts, shorter playing windows, smaller fields, no cuts, and only three rounds of tournament play. Teams have unique logos, colors, and names and players are competing for the largest prize purses in history. World-class professional golfers such as Phil Mickelson, Henrik Stenson, Dustin Johnson, Bryson DeChambeau, Sergio Garcia, Louis Oosthuizen, Kevin Na, Lee Westwood, and Brooks Koepka have joined the LIV Golf League. All LIV Golf events are broadcast live on The CW, YouTube, Facebook, and LIVGolf.com.