Niloofar S. currently serves as a Brand Strategy and Insight Specialist at Danone, a position held since July 2023. Prior to this, Niloofar worked at British American Tobacco from January 2021 to July 2023 as a Senior Data Analyst and RTM Development Coordinator, as well as a Data Analyst and National Field Force Planner. Additionally, Niloofar was a Brand Assistant for Baby Food & Formula at Nestlé from October 2019 to June 2020 and held the role of Senior Administrative Assistant at Mitsubishi Corporation from December 2015 to October 2019. Niloofar's educational background includes a Post MBA in Digital Marketing from the University of Tehran, an MBA from Allameh Tabataba'i University, and a Bachelor of Business Administration (BBA) in Management from the University of Tehran.