MC

Maria Fernanda C.

Lead Data Analyst at Deezer

Maria Fernanda C. has a diverse work experience in the field of data analysis and data science. Maria Fernanda started their career at Banco Davivienda, where they worked as a Junior Data Analyst in the Credit Risk Management Department. Maria Fernanda designed and implemented a decision engine for the credit granting process and built data models to compute and predict expected loss. Maria Fernanda also structured databases to improve the customer profiling process.

After that, Maria Fernanda C. worked as a Junior Data Scientist at the Customer Analytics Department at Banco Davivienda. Maria Fernanda designed products and services offerings based on customer behavior and lifecycle, built scores and classifications models to describe the customer's product acceptance propensity, and structured the operational process for product offer campaigns.

In 2016, they were promoted to the role of Senior Data Specialist at Banco Davivienda. As a Senior Data Specialist, they led a group of 4 junior analysts and designed strategies to increase the consumption balances in revolving credit products. Maria Fernanda also identified customer transactional profiles through clustering algorithms.

From 2018 to 2019, Maria Fernanda C. worked at Amazon as a Business Analyst Intern. During their internship, they built predictive and descriptive models to control the number of accidents in fulfillment centers, developed and upgraded databases, and conceived and designed data tables structures for automatic reporting.

Since 2019, Maria Fernanda C. has been working at Deezer. Maria Fernanda started as a Senior Data Analyst and later became the Lead Data Analyst. Detailed information about their roles and responsibilities during their time at Deezer is not provided in the given data.

Maria Fernanda C. pursued a Diploma in Bank Management at Universidad de Los Andes in 2016. Prior to that, they completed a Master's degree in Data Science for Business at HEC Paris in 2019 and a Msc in Data Science for Business at École Polytechnique in 2018. Maria Fernanda'searlier educational background includes a Bachelor's degree in Electrical Engineering from Universidad de Los Andes in 2011 and a Bachelor's degree in Electronics Engineering from the same university in 2010.

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