Product Marketing Manager

PRODUCT MARKETING MANAGER

As the Product Marketing Manager for DefenseStorm, you are the bridge between our Product and Sales teams, as well as our go-to-market Partners. Ultimately, you are responsible for how the financial services markets we serve understand and engage with our products. As such, you own the development of the positioning, messaging, and go-to-market strategies for our products and services. While intended to bring the most value to each of our products, this work must also support our brand value proposition and align with our enterprise software system. To help ensure cross-functional collaboration, you will be an integral component of our product launch model. This role provides a great opportunity to roll up your sleeves, putting your business and technical experience to work helping both DefenseStorm and our clients thrive! This role reports directly to the VP, Marketing.

Location

• Atlanta, GA

• Remote

Job Duties and Responsibilities

• Develop clear, concise, and compelling positioning and messaging for our products.

• Create collateral, including use cases, personas, case studies, demos, etc. with a focus on value and differentiation.

• Understand and internalize the DefenseStorm brand, effectively applying it to product positioning and messaging.

• Deliver within a “pipeline” framework to create content that supports business goals at all stages of the customer journey, reinforcing DefenseStorm’s ability to solve their problems.

• Work in the context of our product launch process to lead go-to-market strategies that drive awareness, sales, and adoption of new capabilities and offerings, including exposure to industry analysts and experts.

• Partner with Sales Enablement to create outstanding materials and training to position sales reps, account managers and partner managers for success.

• Work with partners to discover and define joint value propositions, use cases, and co-marketing campaigns.

• Enable evangelism by producing and delivering content for webinars, events, and speaking opportunities.

• Collect and utilize competitive intelligence to develop strategies for competitive differentiation

• Use insights from market research, sales, competitors and partners to continually bring the voice of the customer to our products and influence our product roadmap (big picture thinking).

Required Education and Experience

• 5-7 years of experience in B2B SaaS technology marketing experience.

• Product marketing experience or equivalent in pre-sales, content marketing, or product management.

• Demonstrated ability to translate technical subjects into engaging and relevant messaging for different target audiences.

• Excellent communication and presentation skills, including an ability to engage and build trust with partners and internal stakeholders

• Experience collaborating with partners to develop joint go-to-market efforts.

• Great program management skills; proven track record of delivering cross-functional projects.

• Confident self-starter with a willingness to operate in a fast-paced environment, working autonomously, cross-functionally, and with our leadership team.

• Proactive and positive team player with a willingness to learn, deliver and receive feedback, and tackle any tasks that arise.

• Familiarity with conducting and applying quantitative and qualitative market research.

• Other duties as assigned by management.

Preferred Education and Experience

• Financial services and/or fintech experience is highly desired.

• Experience writing about cyber risk (security, compliance, fraud) and/or risk management is a plus but not required.