Akeem Mitchell

Akeem Mitchell is a Digital Producer at Definition 6. Akeem was previously the Digital Media Manager/ Communications at re:imagine ATL from March 2018 to July 2022. Akeem has effectively managed media and marketing budget of $5,000 and was tasked with creating and implementing strategies to generate new revenue for the organization, resulting in $20,000+ in funding. Akeem has formed strategic partnerships with AT&T, Youtube, ATL Police Foundation, and others to advance community projects and media communication goals. Akeem shared ideas and brainstormed with other staff members regularly to develop content and new media strategies based upon previously delivered projects, industry trends, and audience feedback. Akeem also supervised and worked closely with writers, directors, managers and technical crews throughout the content production process, updating project timeline and budget as needed. Akeem directed social media and digital marketing strategy and initiatives to promote brand building, donor engagement, and creative buy-in from community partners. Additionally, they managed Online Communities on Facebook, Instagram, and Twitter, curating discussions, sharing resources, responding to inquiries, and brand building. Akeem designed and wrote copy for monthly e-mail campaigns, exercising close attention to detail and A/B ‘subject line’ testing. Akeem utilized content scheduling platforms daily to increase active social media engagement an average of 150% across all utilized platforms in 6 months. Akeem proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement. Lastly, they aligned all visual design and brand messaging elements online to ensure consistency across digital advertising and social media platforms. Akeem has also captured videos and photos at events, then edited that content for use on social media and marketing materials. Akeem organized and maintained a proprietary media library, so content could be readily identifiable and accessed quickly.

Akeem Mitchell has a Bachelor of Arts (B.A.) in Public Relations, Advertising, and Applied Communication from Georgia State University.

They are on a team with Stephanie Putnam - Digital Strategist, Aina Danilova - Senior Digital Marketing Analyst. Their manager is Paul McClay, Chief Digital Officer.