Rory McCallum

Rory McCallum is an experienced marketing research professional with a strong background in the field. Currently serving as Research Manager and previously as Research Lead in the CMO Program at Deloitte since August 2021, Rory has developed expertise in marketing research management. Prior experience includes roles as Marketing Research Manager at Anthem, Inc. from May 2017 to August 2021, and as Client Services Manager & Senior Research Analyst at The Dieringer Research Group from May 2012 to May 2017. Additional positions include Senior Research Analyst at Market Probe and Marketing Research Intern at Direct Supply, along with an internship at Aidmatrix. Rory holds an MBA in Marketing from Lubar College of Business and a Bachelor's degree in Business with a focus on Marketing from Drake University.