Erik Appel

Erik Appel is currently a Marketing Manager at Demandwell. Erik has previously worked as a Marketing Coordinator at AndrewStartups and as a CRO Intern at Hanapin Marketing. Erik has also served as VP Membership at Delta Mu Kappa - Alpha Chapter.

Erik has extensive experience in marketing, PR, and UX design. At AndrewStartups, they updated and refined a press list with 450+ contacts and initiated a PR campaign that resulted in 74 media pitch emails being sent and 7 podcasts being booked. At Hanapin Marketing, they viewed 500+ user site recordings on Hotjar to generate UX analyses for 3 clients, designed a multi-page A/B test using VWO software for a client’s product pages, and presented a competitive analysis for a client with their 8 top competitors and a congruence analysis for their paid search campaign. Erik also completed a heuristic analysis for 5 websites and recommended solutions to clients. Erik revised Paid Search campaigns after clients transferred from different agencies, drafted new key phrases and removed irrelevant phrases to improve CTR, and built a new Facebook Ads campaign for a B2C brand launching their new product.

As VP Membership of Delta Mu Kappa - Alpha Chapter, Erik was responsible for managing the membership of the organization. Erik oversaw the recruitment of new members and the induction of new members into the organization.

Erik Appel graduated with a BS in Economics from Purdue University.