Harrison Yarger

Harrison Yarger is an experienced professional in Conversion Rate Optimization, currently serving as the Director of Conversion Rate Optimization at dentsu international since November 2021. Previously, Yarger held the position of CRO Manager at Zovio, where a data-driven approach led to significant conversion rate increases for the University of Arizona Global Campus website. Yarger has extensive experience in standardizing processes and mentoring staff while working at 360i, where roles included Conversion Supervisor and Senior Conversion Specialist. Yarger began the career at Elliott Wave International, focusing on lead generation and marketing strategies for global products, and gained foundational experience through internships in publicity and artist hospitality. Yarger earned a Bachelor’s Degree in Business Administration and Management from the University of Georgia’s Terry College of Business.