Chetana Raman

Vice President at Dentsu

Chetana Raman has a diverse work experience spanning over two decades. Chetana began their career as a Product Manager at Expoworld in 1999 and then moved on to Sercon India Pvt. Ltd., where they worked as a Product Manager responsible for event management and business development. In 2004, Chetana joined Hitech Solutions as a Marcom Manager.

Chetana then transitioned to The Times Of India, starting as a Deputy Manager in 2007 and progressing to roles such as Manager, Senior Manager, Deputy Chief Manager, and Chief Manager. During their tenure at The Times Of India, Chetana led the IBCE and Exhibition Verticals in Bangalore and was responsible for forecasting and planning revenues and market growth. Chetana also developed and executed high-impact marketing strategies and campaigns, handled branding and business strategies for clients, and improved resource allocation and revenue generation.

In 2016, Chetana joined dentsu as a Sr Business Director, and over the years, they grew within the organization to become an Associate Vice President and later a Vice President. In their current role, they are the Regional Lead South for The Story Lab, responsible for P&L, creating innovative content through strategic storytelling, managing IPs, and overseeing production, partnerships, distribution, digital integration, influencer associations, sports and movie integrations, endorsements, live activations, and the creation and development of data and tech stack.

Chetana's work experience showcases their expertise in various domains such as marketing, business development, event management, and strategic storytelling within the media and entertainment industry.

Chetana Raman has an MBA degree in Marketing from Central college, Bangalore University. Chetana also holds a BSc degree in Physics, Maths, and Electronics from Sri Bhagawan Mahaveer Jain College.

Links

Timeline

  • Vice President

    April, 2022 - present

  • Associate Vice President

    April, 2019

  • Sr Business Director

    January, 2016

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