Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.

Government

Destination NSW

Steve Cox

Tenille Jenkins

Kristen Greaves

Emma Davis

Millie Harvey

Rachael Hayes

Patricia Cox

Sarah Moffatt

Jennifer Rhodes

Fleur Farrington

Cassie Knight

Caroline Miller

Bohdi Lewis

Anna Chau

The Data and Insights Team at Destination NSW is responsible for leveraging data analytics and research to inform strategic decision-making and drive the growth of the visitor economy. They collect, analyze, and report on tourism trends, visitor behavior, and market conditions, providing actionable insights to support initiatives and policies. By integrating digital tools and methodologies, the team enhances understanding of market dynamics, enabling Destination NSW to effectively promote and optimize visitor experiences across New South Wales.

Data and Insights Team

Marketing and Communications

Event Coordination Team

Marketing and Brand Strategy

Data and Insights Team

About

Team members

Other teams at Destination NSW

Marketing and Communications

Event Coordination Team

Marketing and Brand Strategy