Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.

Government

Destination NSW

Jennifer Rhodes

Anna Chau

Bohdi Lewis

Cassie Knight

Fleur Farrington

Millie Harvey

Sarah Moffatt

Kristen Greaves

Tenille Jenkins

Caroline Miller

Rachael Hayes

Patricia Cox

Emma Davis

The Event Coordination Team at Destination NSW is responsible for planning, executing, and supporting a variety of events that enhance the visitor experience in New South Wales. This team collaborates with regional partners to coordinate conferences, exhibitions, and incentive travel programs, while also conducting research and analysis to inform event strategies and improve performance. Their efforts contribute to the broader aims of the NSW Visitor Economy Strategy 2030 by driving engagement, promoting regional tourism, and fostering commercial partnerships.

Event Coordination Team

Marketing and Communications

Marketing and Brand Strategy

Event Coordination Team

About

Team members

Other teams at Destination NSW

Marketing and Communications

Marketing and Brand Strategy