Marketing and Brand Strategy

About

The Marketing and Brand Strategy team at Destination NSW is responsible for developing and executing innovative marketing campaigns that promote the state's tourism offerings and enhance its brand identity. This team collaborates on strategic brand initiatives, engages with key stakeholders, and leverages consumer insights to craft compelling narratives that attract visitors to both Sydney and regional NSW. They also manage partnerships with media, influencers, and Aboriginal experience providers to enrich and diversify the visitor experience.