CK

Cassie Knight

Associate Director, Brand Strategy at Destination NSW

Cassie Knight has extensive work experience in marketing and brand strategy. Cassie worked at Destination NSW from 2016 to present as an Associate Director, where they delivered consumer tourism brand strategies and provided support to achieve growth targets. Prior to that, they worked at Cellarmasters as a Digital Marketing Manager, developing segmented customer communication strategies. Cassie also held various roles at Vodafone Australia, including Performance Media Manager, Customer Communications Campaign Manager, Retail Campaign Manager, and Marketing Operations Executive, where they developed and executed marketing campaigns and managed retail point-of-sale operations.

Cassie Knight obtained a Bachelor of Journalism degree from the University of South Australia from 2006 to 2009. In 2008, they also briefly attended Colorado State University for a Bachelor of Journalism degree. Additionally, they have obtained certifications in Negotiation Skills from the Centre for Continuing Education, Prosci® Leading Your Team Through Change from Prosci, and Mental Health First Aid from Mental Health First Aid Australia, all in the year 2023.

Links

Previous companies

Vodafone logo

Timeline

  • Associate Director, Brand Strategy

    March, 2022 - present

  • Associate Director, Sydney Marketing

    November, 2020

  • Campaign Manager, Sydney And Vivid Sydney

    March, 2016