Danni Peirce

MD, Guardian Singapore at DFI Retail Group

Danni was appointed Managing Director of Guardian Singapore in September 2022. Prior to this, Danni was CEO of yuu rewards, having joined DFI Retail Group in 2018 as Commercial Director for North Asia Food & Group Convenience.

Danni started her career with Deloitte before moving into retail, joining Tesco in the UK in 2006. She subsequently joined Coles in Australia, where she held a number of commercial leadership positions. Following this, she moved to work for Southeastern Grocers in the United States.

Danni has a management degree from the University of Nottingham, UK, and executive training from INSEAD, Singapore.



  • MD, Guardian Singapore

    Current role

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