Tracey Forbes

Tracey Forbes is an accomplished marketing professional with over two decades of experience, primarily at Diageo, where roles have included Head of Marketing Transformation, Head of Insights, Planning & Marketing Capability, and Head of Innovation. In the current position as Head of Marketing Transformation, Tracey oversees a diverse team, focusing on evolving marketing capabilities and driving growth opportunities. Previous responsibilities included leading the Australian innovation agenda and managing end-to-end delivery of new products. Prior experience also spans roles at Nestlé and Cadbury Schweppes Bottling Group, with a foundational education in commerce focused on marketing and hospitality management from UNSW.