Johanna Axiander

Head of Business Area Digital Care & Chief Marketing Officer at Doktor24

Johanna Axiander has a diverse work experience in marketing and leadership roles. Johanna is currently working at Doktor24 as the Head of Business Area Digital Care & Chief Marketing Officer. In this role, they have full P/L responsibility for the digital care services and oversees all areas of marketing for the company.

Prior to Doktor24, Johanna worked at AniCura as the Head of Group Marketing & Brand | CMO. Johanna was responsible for developing and implementing the marketing strategy for the company's 13 countries, managing the country marketing organizations, and leading a team of approximately 20 people.

Before that, Johanna worked at Bonnierförlagen as the Head of Marketing and CRM, where they focused on customer acquisition and loyalty through marketing, branding, and communication strategies. Johanna led a team of 10 direct reports.

Johanna also has experience at Oriflame Cosmetics as the Marketing Director Scandinavia, where they developed and implemented marketing and communication strategies and managed a team of 14 people.

Prior to their role at Oriflame Cosmetics, Johanna worked at Mockfjärds Group and Mockfjärds Fönstermästaren in various marketing and sales roles. Johanna served as the Marketing Director for Mockfjärds Group and as the Nordic Marketing and Sales Manager for Mockfjärds Fönstermästaren.

Throughout their career, Johanna has demonstrated a track record of driving growth and success within the companies they have worked for. Johanna is experienced in developing and implementing marketing strategies, managing teams, and achieving organizational goals.

Johanna Axiander pursued their education with a focus on Business Administration, Corporate Strategy, International Management, and Marketing. From 1999 to 2004, they attended Linköping University, where they earned an M.Sc degree. During their time at Linköping University, they gained knowledge and expertise in the fields of Business Administration, Corporate Strategy, and International Management and Marketing.

In 2002, Johanna Axiander also had the opportunity to study at the University of South Australia. Although no specific degree is mentioned for this period, their studies were focused on International Management and Marketing.

Additionally, in the same year, they briefly studied at Technische Hochschule Nürnberg Georg Simon Ohm, where their studies once again centered around Corporate Strategy and International Management and Marketing.

Johanna Axiander also holds a Professional Diploma in Digital Marketing from the Digital Marketing Institute, which they obtained in June 2015.

Based on the provided information, it can be inferred that Johanna Axiander has a strong background in Business Administration, with a specialization in Corporate Strategy, International Management, and Marketing.

Links

Previous companies

AniCura España logo
Oriflame Cosmetics logo

Timeline

  • Head of Business Area Digital Care & Chief Marketing Officer

    February, 2021 - present

  • Chief Commercial & Marketing Officer

    March, 2020