Christina Roh is a seasoned social media professional with extensive experience in creating engaging short-form content across multiple platforms. Currently serving as the Social Media Manager at Sanzo since May 2023, Christina leads the organic social media strategy for TikTok, Instagram, Facebook, and YouTube Shorts. Previously, as a TikTok Specialist at Dreyer's Grand Ice Cream, Christina produced weekly content for the Drumstick brand, achieving up to 2 million views per video. Roles at Niantic, Inc. and Sundae School further demonstrated Christina's expertise in generating viral content and growing follower counts significantly. Christina's earlier experiences include community outreach and social media coordination at Touchstone Climbing, as well as content creation for Maffick's Waste-Ed brand. Christina holds a Bachelor of Arts degree in Environmental Systems from UC San Diego.
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