Jeannine Ferguson

Jeannine Ferguson currently serves as the Director of Marketing & Innovation for Northern Europe at DS Smith, where responsibilities include overseeing marketing, customer experience, insight, and category management communications for the Packaging Division. Prior to this role, Jeannine founded and directed KirbyCoConsulting, focusing on brand purpose, commercial sustainability, and strategic development. Jeannine's extensive experience includes a tenure as Senior Director of Commercial Marketing for EMEA at Johnson & Johnson, where a five-year transformation plan was implemented to enhance customer-centricity. Jeannine held various leadership positions at The Coca-Cola Company and its subsidiaries, concentrating on shopper marketing and brand development across Europe. Jeannine's educational background includes a degree in Business Studies and German from The University of Edinburgh, with ongoing professional development in Circular Economy from the University of Exeter Business School.