Mohammad El Zobeidi

Mohammad El Zobeidi has a diverse work experience in the telecommunications industry, starting with their early roles at Etisalat. At Etisalat, they held positions such as Developer in USSD & IVR Solutions and Lead Developer in Self-service Solutions. Mohammad also worked as a Provisioning Service Project Manager in Technology.

In 2008, Mohammad joined du and progressively climbed the corporate ladder. Mohammad began as a Project Manager in Self Care - Customer Care and then moved on to become a Customer Experience Project Manager in Marketing. Following this, they served as a Manager of Customer Experience, focusing on digital touchpoints. Mohammad later became a Director of Customer Experience, overseeing multiple touchpoints including digital, retail, and customer operations.

Mohammad's next role was a Senior Director of Customer Experience Strategy & Design (OMNI-channel). Here, they managed a customer experience program aimed at driving organizational change. Mohammad also initiated a restructuring project to create "du generation next." Mohammad then became the VP and Head of Channels Touchpoints & Experience, where they supervised a newly created central team and managed transformation across all touchpoints.

Currently, Mohammad holds the position of SVP and Head of Digital Transformation and Customer Experience at du. In this role, they are responsible for orchestrating all customer touchpoints and communication between channels and the rest of the organization. Mohammad also administers channel experience programs and drives customer and channel automation.

Overall, Mohammad El Zobeidi has demonstrated a strong career progression in customer experience and digital transformation, with a focus on driving organizational change and delivering customer-centric solutions.

Mohammad El Zobeidi completed their Bachelor of Science degree in Electrical and Electronics Engineering from the American University of Sharjah from 1997 to 2001. Mohammad later pursued a Master's degree in Engineering System Management from the same university, which they completed in 2007. In 2009, Mohammad obtained a Project Management Professional (PMP) certification from the Project Management Institute (PMI). Mohammad also participated in the Harvard Leadership Accelerators Program and the Hult Leadership Development Program. Additionally, Mohammad holds certifications in professional scrum master and Customer Experience Management (CEM). Mohammad has recently completed the Harvard Leadership Accelerators Program from the Emirates Integrated Telecommunications Company (EITC) in 2021. Mohammad also obtained the Harvard ManageMentor Manager Certification (H3MC) from Harvard ManageMentor.