Guacimara Martin Hernandez

Guacimara Martin Hernandez has a diverse work experience spanning different industries. Their most recent role is as a Regional Marketing Manager at Duetto starting in November 2022. Prior to that, they served as the Director of Sales and Marketing at Clayton Hotel City of London from December 2020 to November 2022. Guacimara also took a career break from November 2019 to April 2020, during which they focused on traveling.

Before their career break, Guacimara held the position of Corporate Sales Manager at The Curtain Hotel & Members Club from April 2018 to October 2019. Their responsibilities included key account management, negotiation strategy, and sales and marketing planning for the corporate portfolio, focusing on the UK, Germany, and Southern Europe markets.

From May 2016 to April 2018, Guacimara worked as a Corporate Sales Manager at EDITION, where they developed and implemented a sales and marketing strategic plan to drive high-rated business and enhance brand awareness among corporate clients. Guacimara also organized events, created promotions, and implemented a new reporting system and data analysis.

Prior to their role at EDITION, Guacimara was part of the Sales and Marketing team at The Wellesley from May 2015 to May 2016. Here, they managed social media channels, conducted online data analysis, and promoted the brand image through internal and external initiatives such as collateral branding, website maintenance, client events, and VIP treatment.

Guacimara also gained experience in marketing during their time at Blakes Hotel, London, from January 2015 to June 2015. Before that, they worked in the front desk and reservations department at Meliá Hotels International from January 2014 to May 2015.

In their earlier career, Guacimara worked as a freelance journalist from April 2011 to February 2013, and as a TV News Reporter at Radio Televisión Canaria from June 2008 to February 2011.

Overall, Guacimara Martin Hernandez has a strong background in sales, marketing, and corporate account management, with experience in the hospitality, media, and journalism sectors.

Guacimara Martin Hernandez's education history is as follows:

From 2021 to 2022, Guacimara studied at UNIR - La Universidad en Internet, where they earned an Executive Master's degree in Digital Marketing and eCommerce Management, focusing on Marketing.

In 2020, Guacimara enrolled in a course at CEF Centro de Estudios Financieros, specializing in Digital Marketing and Social Media.

Earlier in their education, from 2003 to 2007, Guacimara attended Universidad Nebrija and obtained a Bachelor's degree in Communication, Journalism, and Related Programs.

In addition to their formal education, Guacimara has obtained several certifications. In November 2020, they completed a Marketing Mix Implementation Specialization program at IE Business School. Guacimara also completed the Channel Management and Retailing, Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing & More, Pricing Strategy, and Brand and Product Management programs at IE Business School in 2020. Furthermore, in July 2015, Guacimara achieved the CIM Level 3 Award in Marketing Principles (VRQ) from CIM | The Chartered Institute of Marketing.