Rebecca Farabaugh

Rebecca Farabaugh, MS has a diverse work experience spanning various industries and roles. Most recently, they worked at Duquesne Light Company as the Lead for the Value of Service Strategic Imperative. In this role, they developed and executed a proprietary Value Creation Framework, led design thinking workshops, and developed strategic roadmaps.

Prior to that, Rebecca was the Customer Insights Manager at Duquesne Light Company, where they launched and led the inaugural Customer Insights department. Rebecca'sresponsibilities included stakeholder research and insights strategy, design thinking sessions, journey mapping, translating research into actionable recommendations, and developing market segmentation efforts.

Before joining Duquesne Light Company, Rebecca worked at the University of Pittsburgh as a Digital Marketing Manager and Communications Manager for the Dietrich School of Arts and Sciences. Rebecca'sachievements in these roles included brand development, strategic marketing and communications, and data-informed decision making.

Rebecca also has experience as a Manager of Communications and Marketing at Girl Scouts Western Pennsylvania, an Independent Marketing Consultant at The Principled Pen, an Editor and Writer at GreenYour.com, and a Writing Associate at The State PIRGs. Rebecca began their career as a News Reporter and Feature Writer at The Sewickley Herald and a Production Assistant at C-SPAN.

Throughout their career, Rebecca has demonstrated skills in leadership, strategic planning, market research, brand development, and effective communication. Rebecca has worked with diverse stakeholders and collaborated with various teams to drive results.

Rebecca Farabaugh, MS has a Master of Science degree in Marketing Science from the University of Pittsburgh (2020-2022) and a BA in Communications and Political Science from Chatham University (1997-2001). Additionally, they hold several certifications including Luma Certified Practitioner from LUMA Institute (obtained in 2023), Inclusive Leadership Certificate from the University of Pittsburgh Katz Graduate School of Business (obtained in 2022), Facebook and Instagram Advertising Certification from the Center for Branding at the University of Pittsburgh (obtained in 2021), Google Analytics Individual Qualification (obtained in February 2022), and Google Ads Search Certification (obtained in January 2022).