Arturo Saldaña

Arturo Saldaña serves as the Country Manager at DXagency since November 2021, leading a full-service digital marketing team that focuses on strategic and innovative solutions for clients. Concurrently, Arturo holds a position as a Part-Time Professor at Arkansas State University's School of Business and Strategic Communication, teaching various marketing and public relations courses. Previously, Arturo was Vice President at La Agencia Global, where business strategy transformation was prioritized to enhance revenue. A key part of Arturo's career includes extensive experience at Mastercard, with roles in Regional Consumer and Experiential Marketing, where initiatives drove brand equity, and consumer marketing strategies for affluent segments. Arturo's professional journey also includes significant marketing roles at Citi and Diners Club, alongside academic contributions as a professor. Educational qualifications encompass a Digital Marketing Professional certificate and an MBA in Marketing from Universidad Anáhuac, along with various other degrees in finance and communication.