Lina Abou El Azm

Lina Abou El Azm currently serves as Vice President at Edelman DXI, focusing on expanding the client portfolio and enhancing business presence in the EMEA region, particularly in Saudi Arabia. In addition, Lina holds the position of Non-Executive Chair at Tams Shoemaker, where an emphasis is placed on advancing the e-commerce landscape for shoe shopping. Previous experience includes roles at Egon Zehnder and Kantar, where expertise in managing teams and delivering actionable insights to major brands was demonstrated. Lina also served as Sales Capability Manager at PepsiCo, improving sales processes and marketing strategies. Early career achievements include research management at POINT Research & Marketing Consultancy and iQual Research & Consultancy, overseeing key accounts in FMCG and Telecommunications sectors. Lina holds a Bachelor of Science in Economics from The German University in Cairo and an American Diploma Certificate from BBC International School.