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Christina Heflin

Vice President at Edible, Inc, a Daniel J. Edelman Holdings Company

Christina Heflin has held several roles throughout their work experience. Christina started their career in 2014 as a Senior Account Executive at Uproar PR, where they provided strategic counsel to clients and led a team of six employees. In 2017, Heflin joined Universal Orlando Resort as a Public Relations Representative, overseeing media relations and planning and executing grand opening campaigns. In 2019, they joined Edelman as a Senior Account Supervisor, working in brand and integrated marketing. Currently, Heflin is serving as the Director of Brand & Integrated Marketing at Edible, Inc, a Daniel J. Edelman Company, where they manage a large F&B account and leads annual campaigns across various channels. Their accomplishments include exceeding campaign goals and driving significant sales growth.

Christina Heflin completed their education with a Master's Degree in Mass Communication/Media Studies from the University of Central Florida. Christina earned this degree between 2014 and 2016. Prior to their Master's Degree, they obtained a Bachelor's Degree in Public Relations, Advertising, and Applied Communication from the same university, spanning from 2007 to 2011. Christina's education journey started from 2003 to 2007 when they attended Melbourne Central Catholic College Prep for their high school education. The field of study for their high school education is not provided.

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Timeline

  • Vice President

    October 1, 2023 - present

  • Director, Brand & Integrated Marketing

    April, 2021