SEO Specialist

Are you a curious and dedicated SEO or growth marketing professional with an interest in the software industry? Do you believe that words matter, and that keywords matter even more? Are you passionate about SEO, and relish researching the perfect topics to engage your audience AND win that coveted featured snippet on Google? If you answered, “Yes,” then read on!

In the role of Growth Associate at Educative, you will fuel organic traffic and help generate inbound leads by researching and implementing SEO-driven content across all of Educative’s channels.

Job Responsibilities

• Develop & Implement Search Engine Optimization (SEO) Strategies
• Improve Website Performance & Traffic
• Coordinate with Product Growth Manager & Sr. Product Marketing Manager to execute work, and implement strategies
• Closely work with multiple teams (including those in US office) for SEO strategies’ implementation
• Manage Off-site & On-site Optimization for entire website
• Conducting Keyword Research
• Conducting Competitor Analysis
• Acquiring quality backlinks for in-house products/properties
• Internal linking exercises for SEO benefits
• Collect data and report on traffic, rankings, and other growth aspects

Requirements:

• 2-5 years experience in SEO, digital marketing, or content marketing
• Working knowledge of standard & basic SEO practices
• Understanding of Search Engine Algorithms & Ranking Methods
• Basic to intermediate knowledge of HTML, JavaScript, and CSS and how they impact search indexing
• Excellent communication skills
• Analytical and data-driven mindsetStrong grip on Microsoft Excel/Google Sheets, Microsoft Word/Google Docs, Data Studio
• Knowledge of using SEO tools (Google Search Console, GA4, GA360)