Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally. 

Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes and celebrates effective marketing programs and the teams who create them. 

Effie’s offerings include the Effie Index, a ranking of the most effective companies worldwide; the Effie Awards; the Effie Case Database, containing thousands of effective marketing case studies; pre-professional and professional educational programs, including the Effie Academy; and a variety of tools and resources to support marketers throughout their careers.

Advertising

Marketing

Effie Worldwide

Traci Alford

Alex Haoyu X.

Allison Knapp Womack

Beccy Roberts

Nisha Stephen

Keith Haskins

The Judging and Jury Team at Effie Worldwide is responsible for the evaluation and selection of the most effective marketing programs globally. This team, composed of experienced marketing professionals and experts from various regions, rigorously assesses submissions for the Effie Awards, ensuring that only the most impactful and innovative campaigns are recognized and celebrated for their excellence in marketing effectiveness.

Judging and Jury Team

Marketing and Operations

Leadership Team

Judging and Jury Team

About

Team members

Other teams at Effie Worldwide

Marketing and Operations

Leadership Team