Annika Priou

Annika Priou is an accomplished marketing professional with extensive experience in brand development and communications. Currently serving as Vice President of Global Brand Development at Electrolux, Annika has previously held the position of Director of Marketing & Communications at Chalmers University of Technology and has notable experience at Saab Automobile AB as Head of Global Marketing Communications, where roles included Manager of Saab Brand Center and BioPower, as well as Global Marketing Campaign Manager. Annika also worked as a Management Consultant at PIMS Associates Ltd. Academic credentials include a Bachelor of Science in Economics from the School of Business, Economics and Law at Gothenburg University and completion of the Next Level Leader programme at IMD in 2018.