Outi Sarekoski

Outi Sarekoski possesses extensive experience in customer relations and loyalty management across various roles and organizations. Currently serving as Head of Loyalty and Loyalty Manager at Elisa since July 2021, Outi has focused on customer lifetime value management and loyalty initiatives. Prior experience includes positions at Sanoma Media Finland, where responsibilities ranged from Customer Relations Manager to Concept Development Manager, emphasizing customer care concepts and commercial development. Outi's earlier career at Helsingin Sanomat involved roles such as Director of Consumer Sales and Customerships as well as Head of CRM, underscoring a strong background in sales planning and customer relationship management. Educational qualifications include an MBA in International Business from Helsingin kauppakorkeakoulu and a B.A. in Marketing & Advertising from CLU, California.