Reda Haidar

Head Of Sales, Global at Embrace

Reda Haidar has a diverse work experience spanning various roles and companies. Most recently, they worked at Embrace as the Head of Sales, Global, where they provided insights into user experiences to maximize mobile app performance. Prior to that, they were a Strategic Accounts Executive at Sendbird, where they built relationships and drove increased transactions for mobile apps. Reda also worked at Nexmo as a Key Account Manager and Sales Account Manager, helping businesses improve customer communication through cloud communication APIs. Reda has experience in digital transformation, having worked as a Consultant at DAIS Global and Ovum, where they designed strategies and advised on digitization initiatives for various clients. Reda also has a background in telecom and media, having worked as a Consultant at Informa Telecoms & Media, tracking and benchmarking products and services for telecom operators. Reda's earlier experience includes roles at ECS GmbH, Masterscroll, Delta Partners Group, and Mada Communications, where they were involved in account management, sales, and leadership positions.

From 2012 to 2014, Reda Haidar pursued an Executive Master of Business Administration (EMBA) degree in Strategy from Bayes Business School.

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