Kostas I. M. has a diverse range of work experience spanning various roles and industries. Kostas I. currently holds the position of VP of Growth at Emotive. Prior to that, they served as the Head of Conversational Ads and Senior Director of Marketing at the same company. Additionally, Kostas founded their own consulting firm, Kostas McDade Consulting, in 2012. Kostas I. has also worked as the VP of Strategy (Fractional) at Aavya and as the Retention - Team Lead at Discovery Inc. Kostas has provided their expertise as a Performance Marketing Advisor and Media Buyer (Fractional) at SID LEE, where they were involved in advising on the structure and development of the agency's performance marketing department. Kostas I. served as the SVP of Marketing at Fox Digital, LLC and played a key role in managing paid social budgets and scaling the agency. As the Marketing Lead at Sayer, Kostas contributed to the growth of an app focused on bridging the political divide. Kostas I. also served as the Director of Marketing at Hawke Media, where they were responsible for growing and scaling the agency. Furthermore, Kostas gained valuable experience as the Digital Marketing Manager at The Bouqs Company and as the Social Media Strategist/Acquisition Manager at ShoeDazzle. Throughout their career, they have demonstrated their abilities to drive growth, manage teams, and deliver successful marketing campaigns.
Kostas I. M. pursued a degree in Political Science with minors in Psychology and Business from California Polytechnic State University-San Luis Obispo. Additionally, they obtained several certifications including the Facebook Certified Media Buying Professional from Facebook in January 2020, the Facebook Certified Digital Marketing Associate from Facebook in January 2019, and the Google Analytics Individual Qualification from Google in January 2019.
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